Responsibilities

• Plan and execute multi-channel, fully integrated Paid Digital Marketing campaigns across Search, Social, Display, and Video
• Proactively monitor, optimize and communicate campaign progress through regular, in-depth activity reports and insights, and use this knowledge for future campaigns
• Develop framework and own execution of test & learn strategies to determine effectiveness of channels, creative and audiences across media plans, and report out on findings
• Identify key trends and insights to optimize media spend and performance and develop conversion points
• Drive operational excellence ensuring zero mistakes in campaign execution
• Maintain ongoing, proactive, and consistent communications with clients on account progress, performance, and problem resolution
• Work to resolve day to day media issues, interfacing with vendors, and internal stakeholders
• Advising on tactical recommendations, best practices, and “next best” step for scaling profitable investments

Requirements

• Minimum 5 years hands-on experience planning, executing and managing high budget paid media campaigns across Search, Social, Display and Video
• Strong analytical skills as well as experience in applying those skills to campaigns
• Experience in working with 1st, 2nd, 3rd party data for audience segmentation
• Excellent MS excel skills presentation skills
• High degree of ownership and perseverance
• Understanding of and passion for integrated marketing
• Positive attitude, self-starter, organized, and tech-savvy