AI & INNOVATION
Our in-house creative and tech councils are focused on understanding the rapidly changing digital space to drive value for our partners.
Our in-house creative and tech councils are focused on understanding the rapidly changing digital space to drive value for our partners.
We build AI solutions that deliver measurable outcomes, stronger visibility, sharper customer experiences, faster operations, and new pathways to growth. Every engagement is structured around a defined business objective, responsible implementation, and commercial impact. The result is AI that functions as a core capability, not an experiment.
Create. Group has received the Dubai AI Seal, with verification under the programme, in recognition of our work with the Dubai Department of Economy and Tourism. The Dubai AI Seal is administered by the Dubai Centre for Artificial Intelligence under the Dubai Future Foundation.
Our work on Dubai DET’s SME Learning Hub was recognised at the MENA Digital Awards 2025, receiving two Gold awards and one Silver: Gold for Best Use of Digital by Sector – Public Sector & Government, Gold for Digital Craft – AI-Generated Content, and Silver for AI Excellence – AI for Customer Engagement. This recognition reflects our ability to apply AI in ways that improve customer engagement, strengthen content delivery, and support high-impact digital experiences at scale.
Create. Group combines strategic, creative, experience design, content, and engineering expertise to build AI solutions across marketing, digital products, and operations. As part of the Code and Theory family within the wider Stagwell Global Network, we are connected to a broader digital-first network shaped by creative and engineering excellence at scale. Our interdisciplinary model combines brand thinking, UX/UI, technical implementation, and operational delivery
AI is most effective when it supports a wider brand, marketing, and customer experience vision rather than operating as a standalone tool. Our approach connects AI capabilities with digital strategy, creative execution, and commercial priorities, ensuring each solution is shaped by a clear business objective and a defined role within the broader customer journey. This allows AI to contribute not only to efficiency, but also to stronger brand consistency, sharper user experiences, and more measurable business impact.
With offices in Dubai, Riyadh, and Cairo, and a team of 160+ professionals, we bring operational depth in Arabic localisation, regional audience behaviour, and local governance and compliance expectations. Our work with organisations including NEOM and the Royal Commission for AlUla reflects this regional capability at scale. This experience helps us shape AI solutions that are not only technically effective, but also aligned with the linguistic, cultural, and operational realities of the GCC market.
Our team's collaboration with Meraas set out to transform Dubai's urban and real estate landscape by building a strong vision and brand dedicated to excellence, luxury, elegance and artistry, within Dubai's competitive and highly dynamic real estate industry, through crafting stories and building rich human-centric narratives.
Saadiyat Cultural District, home to iconic institutions like Louvre Abu Dhabi, needed a digital presence that could match its real-world prestige.
Redefining the Zayed Sustainability Prize as a global catalyst for sustainable development, fostering a vibrant community of environmental innovators and amplifying their transformative impact through strategic digital engagement.
Get answers to common questions about our AI-led solutions and how we integrate intelligence into marketing workflows.
AI-assisted workflows typically reduce content production cycle times by 60-80% when paired with structured editorial governance and quality gates. The greatest efficiency gains come in content production, reporting, lead handling, and campaign operations.
We do both. In addition to AI-led marketing and communications solutions, Create. Group can support custom AI tools, assistants, and workflow systems tailored to specific operational or customer-facing needs.
Yes, when it is managed correctly. Our approach combines AI-assisted production with editorial direction, brand governance, review processes, and quality assurance so businesses can scale content across websites, campaigns, landing pages, and social media while maintaining consistency and usefulness.
Integration starts with understanding the current workflow, identifying where AI adds practical value, and defining the roles of people, systems, and approvals. We then connect tools, content sources, and automation logic into a structured process that supports adoption, control, and measurable performance. Our DET SME Hub workflow, covering transcription, translation, script generation, video and audio production, is one example of full operational integration.
Yes. Our regional experience in the GCC supports AI solutions that work across both Arabic and English, with attention to localization, audience behavior, tone, and market relevance. This helps ensure that AI output is not only efficient, but also culturally and commercially appropriate.
Success is measured against the business objective behind the solution. For GEO engagements, that means tracking AI citation rates, brand answer positioning, and visibility trends across thousands of prompts. For one client, we achieved a 275% increase in visibility for a key strategic topic within eight weeks. For AI platforms and content production, metrics include production speed (10x improvement on the DET SME Hub), quality pass rates (99.99% on the same project), engagement, and contribution to conversion and growth.
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