Zayed National Museum - Create. Group
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  • PRODUCT STRATEGY
  • UX/UI DESIGN
  • CONTENT STRATEGY
  • DEVELOPMENT
  • SEO
  • QUALITY ASSURANCE
  • ANALYTICS

Zayed National Museum

Zayed National Museum, developed by Abu Dhabi’s Department of Culture and Tourism, honors Sheikh Zayed’s legacy as a hub for knowledge and cultural exchange.

Client

Department of Culture & Tourism - Abu Dhabi

Services

Product Strategy
UX design
UI design
Development
Quality Assurance
Content Strategy
SEO
Analytics

Industry

Culture & Tourism

A timeless celebration of the UAE's history through Digital Experience.

Reel

The Background

To enhance the museum's outreach, we aimed to develop a website and app that engage visitors and showcase its unique features. The Zayed National Museum website and app seamlessly unveil the museum's distinctive features, captivating users through immersive content that digitally elevates the museum experience.

The Work

Exploring the website is like embarking on a meaningful experience through history, establishing connections by enveloping visitors in a mesmerizing array of vivid imagery, mobile-centric video content, and immersive storytelling.

The Results

The current live iteration of Zayed National Museum website has exceeded its targeted performance metrics which is primarily engagement focused.​ ​ With a high engagement rate coupled with a high click-through rate from organic traffic, it reflects the resonance of the compelling narrative inviting visitors to stay engaged on the website.​

55% Engagement rate High engagement rate across all traffic sources depict the overall depth of user interaction, showcasing the website's ability to captivate audiences and deliver compelling content experiences​.

5% Click-Through Rate High click-through rates from organic traffic signify the relevance and appeal of the website's content in search results, compelling users to actively explore and engage with the provided information.

3:29 Average session duration

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