SOCIAL MANAGEMENT
DIGITAL STRATEGY
DIGITAL EXPERIENCE
CONTENT PRODUCTION
PERFORMANCE
INNOVATION
CAMPAIGNS
CONTENT ADAPTATION

Union Day

Our team was at the forefront of the 52nd UAE Union Day's story. We've played a key role over the past 3 years alongside The Union Day Organising Committee in promoting this national celebration, ensuring that its significance is felt nationwide. This time, we created content pieces to spotlight the UAE's sustainable roots and lasting impact.

Client

UAE The Year Of

Services

Industry

Government

Commemorating Union Day by emphasising sustainability and unity as cornerstones of the UAE's cultural legacy.

The Background

The focus for the 52nd UAE Union Day was on celebrating inherited sustainability. The ask was for a campaign built on the UAE's sustainable legacy and strength of unity. We developed a two-month digital and social campaign that would culminate in an exciting live show on Union Day.

The Work

From post to platform, we took the audience on an immersive journey that told a story of strength, sustainability and unity. The platform was the big finale; a live show that took place every day for a week at Expo City during COP28 UAE.

The Results

Awareness of the Union Day Event was achieved through a reach exceeding 6.2M people.

17M Video views

52M Impressions

6.2M Reach

Next Project

SOCIAL MANAGEMENT
LISTENING
CONTENT PRODUCTION
PERFORMANCE
CAMPAIGNS

Public Investment Fund

Driving cultural and economic transformation for KSA to achieve Saudi’s 2030 vision through thought leadership content.

SOCIAL MANAGEMENT
CONTENT PRODUCTION
INNOVATION
CAMPAIGNS
CONTENT ADAPTATION

Year of Sustainability

Inspiring everyday sustainable behaviour and amplifying the UAE’s sustainability journey.

DIGITAL STRATEGY
DIGITAL EXPERIENCE
CONTENT PRODUCTION
PERFORMANCE
INNOVATION

Living Museum

Creating an experiential digital platform that brings to life the rich history of AlUla.

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