SOCIAL MANAGEMENT
CONTENT PRODUCTION
PERFORMANCE
INNOVATION
CAMPAIGNS
CONTENT ADAPTATION

Volkswagen Middle East

Elevate brand affinity through performance social that amplifies awareness and boost sales.

The Background

Our mission was to boost Volkswagen's brand resonance regionally and to then drive customers from brand familiarity to consideration.

The Work

In alignment with our performance creative approach, we crafted content designed to capture and sustain user interest, cultivating deeper engagement. We ensured better overall results by leveraging through-the-funnel content and applying a measurement framework for continuous performance monitoring. We also established an audience framework that facilitated a connected journey, leading to higher consideration and improved lead qualification.

The Results

Our campaigns have created a strong local brand resonance and substantially increased Volkswagen's sales. This was achieved all while lowering the CPA to the lowest it's ever been and raising the number of qualified leads through social to the highest the brand has seen.

23.7M People reached

+22% Lead generation

161.2M Video views

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