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  • SOCIAL MANAGEMENT
  • CONTENT PRODUCTION
  • INNOVATION
  • CAMPAIGNS
  • CONTENT ADAPTATION

Year of Sustainability

For a third year, our team supported The Organising Committee of the 52nd UAE Union Day, in amplifying the UAE’s sustainability journey. A key part of this strategy included creating action-led content to encourage behavioural change across the nation.

Client

UAE The Year Of

Services

Industry

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Showcasing the UAE's sustainability heritage and inspiring to cultivate eco-friendly habits.

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The Background

UAE’s theme for 2023 was sustainability. This called for the start of an accessible and grounded conversation around sustainability nationwide. Our focus here was to roll out phased content, building up to COP28 UAE.

The Work

We activated the UAE’s deeply-rooted value of sustainability by building a content strategy around its sustainable legacy, launching campaigns in alignment with the nation's wider activations. We educated our audience and invited them to consume responsibly, conserve our planet, and act against climate change.

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The Results

We achieved a reach of 5.6M people, educating them about the value of the UAE's inherited sustainability practices and their value in modern life.

21.3M Video views

68M Impressions

5.6M Reach

Next Project

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  • SOCIAL MANAGEMENT
  • LISTENING
  • CONTENT PRODUCTION
  • PERFORMANCE
  • CAMPAIGNS

Public Investment Fund

Driving cultural and economic transformation for KSA to achieve Saudi’s 2030 vision through thought leadership content.

  • SOCIAL MANAGEMENT
  • DIGITAL STRATEGY
  • DIGITAL EXPERIENCE
  • CONTENT PRODUCTION
  • PERFORMANCE
  • INNOVATION
  • CAMPAIGNS
  • CONTENT ADAPTATION

Union Day

Celebrating the sustainability values that lie at the core of the UAE’s culture and heritage.

  • SOCIAL MANAGEMENT
  • PERFORMANCE
  • EVENTS COVERAGE
  • CONTENT PRODUCTION
  • LISTENING

Meraas

Our team's collaboration with Meraas set out to transform Dubai's urban and real estate landscape by building a strong vision and brand dedicated to excellence, luxury, elegance and artistry, within Dubai's competitive and highly dynamic real estate industry, through crafting stories and building rich human-centric narratives.

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