For a third year, our team supported The Organising Committee of the 52nd UAE Union Day, in amplifying the UAE’s sustainability journey. A key part of this strategy included creating action-led content to encourage behavioural change across the nation.
UAE The Year Of
Placeholder industry
We activated the UAE’s deeply-rooted value of sustainability by building a content strategy around its sustainable legacy, launching campaigns in alignment with the nation's wider activations. We educated our audience and invited them to consume responsibly, conserve our planet, and act against climate change.
Creating an experiential digital platform that brings to life the rich history of AlUla.
Aiming to attract visitors from around the globe, uniting them in the shared values of respect and harmony within the mosque's multicultural space.
Positioning Dubai as the number one travel destination through strategic content creation.