Culture Summit - Create. Group
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  • SOCIAL MANAGEMENT
  • CONTENT PRODUCTION
  • PERFORMANCE
  • CAMPAIGNS
  • CONTENT ADAPTATION

Culture Summit

Cultural Summit is an Annual Global Forum, uniting diverse minds across arts, design, heritage, media, policy, and tech to ignite societal shifts.

Client

Department of Culture & Tourism - Abu Dhabi

Services

Strategy
UX design
UI design
Development
Quality Assurance

Industry

Culture

Dynamic cultural exchange shaping global transformation

Reel

The Background

The Culture Summit aims to enable dialogue, knowledge exchange, and policy development to drive meaningful societal impact. The website and app showcase comprehensive program schedules and speaker profiles, fostering conversations and enabling networking.

The Work

We adopted a user-first digital experience strategy to design and build the Culture Summit’s website and app platforms. Tailored to the needs of delegates, speakers, and honored guests, these platforms offer intuitive navigation, detailed event schedules, speaker profiles, and live updates. By prioritising the visitor experience, the digital ecosystem ensures seamless access to information, facilitates meaningful connections, and enhances engagement with the summit’s transformative content in real time.

The Results

The current live iteration of Culture Summit Abu Dhabi website has exceeded its targeted performance metrics which is engagement and conversion focused.​ ​ With high engagement metrics, such as average session duration and page views per session, along with impressive click-through rates, it showcases the website’s ability to captivate visitors and foster event interest.

3:34 Average Session Duration. Users are spending 135% more time on the website compared to industry averages, showcasing it’s visually appealing, user-centric design that fosters seamless navigation and deep user engagement.

12% Click-Through Rate. The website drives exceptionally high click-through rates to targeted external pages, effectively promoting event consideration and contributing to increased conversions.

3.05 Views per session. Users are viewing significantly more pages on the website than the industry average, highlighting the sites ability to immediately capture users interests and encourage site exploration.

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