Experience Abu Dhabi - Create. Group
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  • PRODUCT STRATEGY
  • UX/UI DESIGN
  • DEVELOPMENT
  • QUALITY ASSURANCE
  • CONTENT PRODUCTION
  • SEO
  • ANALYTICS & INSIGHTS

Experience Abu Dhabi

Over seven years, our collaboration with the Department of Culture and Tourism - Abu Dhabi has transformed Experience Abu Dhabi into a world-class travel platform. Our digital experience team enhanced both the web and app interface to make the exploration of Abu Dhabi more captivating than ever.

Client

Department of Culture & Tourism - Abu Dhabi

Services

Digital Experience

Industry

Tourism

Elevating Experience Abu Dhabi with innovative experience design, we've set new standards in digital travel platforms, enhancing user engagement and exploration.

Reel

The Background

In 2021, we started work on the Department of Culture and Tourism - Abu Dhabi’s digital crown jewel—Experience Abu Dhabi. Within a year, our mandate grew from manage-and-enhance to innovate-and-inspire. Today we're taking it a step further, rewriting the rules on destination marketing with groundbreaking design.

The Work

We focussed on strategy and development using audience and business insights to improve performance at every step, designing a richer, more intuitive user journey.

Experience Design

Our strategy leveraged immersive content and design to showcase Abu Dhabi's attractions, culture and heritage, igniting user curiosity and raising awareness of the destination. The app, designed as a vital travel companion, personalises the visitor's experience with real-time recommendations, transforming every trip into a tailored, enriching journey.

The Results

Our work has transformed Experience Abu Dhabi's digital presence, dramatically elevating user engagement and becoming a benchmark in website performance and visibility at the Department of Culture and Tourism - Abu Dhabi.

+40% Time spent on site

+134% Outbound clicks to partners

+50% Organic search rankings

Next Project

Next Project

  • SOCIAL STRATEGY & PLANNING
  • CONTENT PRODUCTION
  • COMMUNITY MANAGEMENT
  • CONTENT MANAGEMENT
  • ANALYTICS & INSIGHTS
  • PAID MEDIA
  • EVENTS COVERAGE

Year of Sustainability

Inspiring everyday sustainable behaviour and amplifying the UAE’s sustainability journey.
  • SOCIAL MANAGEMENT
  • VIDEO PRODUCTION
  • EVENTS COVERAGE
  • INTERVIEWS PRODUCTION

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  • SOCIAL MANAGEMENT
  • CONTENT STRATEGY
  • CONTENT PRODUCTION
  • COMMUNITY MANAGEMENT
  • ANALYTICS & INSIGHTS
  • ON-GROUND COVERAGE
  • PAID MEDIA
  • LIVE STREAMING

Union Day

Celebrating the sustainability values that lie at the core of the UAE’s culture and heritage.

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