For a third year, our team supported The Organising Committee of the 52nd UAE Union Day, in amplifying the UAE’s sustainability journey. A key part of this strategy included creating action-led content to encourage behavioural change across the nation.
UAE The Year Of
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We activated the UAE’s deeply-rooted value of sustainability by building a content strategy around its sustainable legacy, launching campaigns in alignment with the nation's wider activations. We educated our audience and invited them to consume responsibly, conserve our planet, and act against climate change.
Supporting strategic plans by adapting content for global campaigns across eight languages and thousands of assets.
Driving cultural and economic transformation for KSA to achieve Saudi’s 2030 vision through thought leadership content.
Positioning Dubai as the number one travel destination through strategic content creation.