For a third year, our team supported The Organising Committee of the 52nd UAE Union Day, in amplifying the UAE’s sustainability journey. A key part of this strategy included creating action-led content to encourage behavioural change across the nation.
UAE The Year Of
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We activated the UAE’s deeply-rooted value of sustainability by building a content strategy around its sustainable legacy, launching campaigns in alignment with the nation's wider activations. We educated our audience and invited them to consume responsibly, conserve our planet, and act against climate change.
Driving sales through performance-led always on social and campaigns.
Celebrating the sustainability values that lie at the core of the UAE’s culture and heritage.
Creating an experiential digital platform that brings to life the rich history of AlUla.