ZAYED SUSTAINABILITY PRIZE - Create GroupCreate Group ZAYED SUSTAINABILITY PRIZE - Create Group
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  • SOCIAL MANAGEMENT
  • PERFORMANCE
  • EVENTS COVERAGE
  • CONTENT PRODUCTION
  • LISTENING

ZAYED SUSTAINABILITY PRIZE

Redefining the Zayed Sustainability Prize as a global catalyst for sustainable development, fostering a vibrant community of environmental innovators and amplifying their transformative impact through strategic digital engagement.

Client

Zayed Sustainability Prize

Services

Social Strategy​
Quality Assurance​
Content Production​
Analytics
Community Management
Event Coverages

Industry

Non-profit Organizations

Elevating Changemakers and Driving Global Sustainability Dialogue​.

Reel

The Approach

Our approach encompassed a dual-focused communication strategy that targeted both global and domestic audiences, leveraging tailored content to resonate across diverse cultural contexts. Internationally, we showcased the Prize's universal relevance and its champions' global impact, while domestically, we reinforced its significance as a national beacon of sustainability and innovation. This bifocal strategy effectively engaged international stakeholders and the local community, elevating the Prize's profile as a preeminent symbol of sustainable development.​

The Work

A diverse array of content was published, including thought leadership pieces, engaging countdowns, and detailed agendas, leading to a total of 40 original pieces. This content served to inform, engage, excite and prepare our audience for the upcoming Prize Awards ceremony at COP28 event.

The Results

Our content reflected the evolving audience mindset throughout the stages of the event. Pre-event Mindset: Curiosity and Anticipation Event Mindset: Excitement that Engages Post-event Mindset: Reflection and Activation​

+120.5 Published posts compared to January 2023​

75 Million​ Impression

12.7 Million Video Views

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