Our team was at the forefront of the 52nd UAE Union Day's story. We've played a key role over the past 3 years alongside The Union Day Organising Committee in promoting this national celebration, ensuring that its significance is felt nationwide. This time, we created content pieces to spotlight the UAE's sustainable roots and lasting impact.
UAE The Year Of
Government
From post to platform, we took the audience on an immersive journey that told a story of strength, sustainability and unity. The platform was the big finale; a live show that took place every day for a week at Expo City during COP28 UAE.
Our team formed a dynamic, flexible project team with a deep understanding of Dubai Properties' core values was crucial for enhancing the brand's online presence. The team utilized data and insights to work collaboratively in developing content and strategies tailored to meet market demands, while maintaining a strong focus on the brand's identity and diverse portfolio.
Creating an experiential digital platform that brings to life the rich history of AlUla.
Driving sales through performance-led always on social and campaigns.