Saadiyat Cultural District, home to iconic institutions like Louvre Abu Dhabi, needed a digital presence that could match its real-world prestige.
Department of Culture & Tourism - Abu Dhabi
Culture & Tourism
Through a blend of striking visuals, balanced typography, and immersive scrollytelling, we designed a platform that feels like a journey through a digital museum. Each section was carefully designed to guide users through the district’s architectural and cultural narratives, making the online experience as enriching as a physical visit.
Collaborating with global artists and cultural leaders, we shared authentic stories and personal experiences that highlighted Saadiyat’s role as a cultural nexus. This approach added depth and authenticity to the content, resonating with users worldwide. Our strategy also included influencer partnerships and targeted social media campaigns, continually refined through real-time data insights to maximise engagement and reach. These efforts extended the district’s digital footprint, making it accessible to a global audience.
Creating an experiential digital platform that brings to life the rich history of AlUla.
Aiming to attract visitors from around the globe, uniting them in the shared values of respect and harmony within the mosque's multicultural space.
Elevating Experience Abu Dhabi with innovative experience design, we've set new standards in digital travel platforms, enhancing user engagement and exploration.