For a third year, our team supported The Organising Committee of the 52nd UAE Union Day, in amplifying the UAE’s sustainability journey. A key part of this strategy included creating action-led content to encourage behavioural change across the nation.
UAE The Year Of
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We activated the UAE’s deeply-rooted value of sustainability by building a content strategy around its sustainable legacy, launching campaigns in alignment with the nation's wider activations. We educated our audience and invited them to consume responsibly, conserve our planet, and act against climate change.
Our team's collaboration with Meraas set out to transform Dubai's urban and real estate landscape by building a strong vision and brand dedicated to excellence, luxury, elegance and artistry, within Dubai's competitive and highly dynamic real estate industry, through crafting stories and building rich human-centric narratives.
Our team formed a dynamic, flexible project team with a deep understanding of Dubai Properties' core values was crucial for enhancing the brand's online presence. The team utilized data and insights to work collaboratively in developing content and strategies tailored to meet market demands, while maintaining a strong focus on the brand's identity and diverse portfolio.
Supporting strategic plans by adapting content for global campaigns across eight languages and thousands of assets.