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  • SOCIAL MANAGEMENT
  • LISTENING
  • CONTENT PRODUCTION
  • PERFORMANCE
  • CAMPAIGNS

Public Investment Fund

As the retained digital agency for four years, we have enhanced global awareness of PIF and amplified their efforts to increase understanding during a transformative period for the Kingdom of Saudi Arabia.

Client

Public Investment Fund (PIF) - Saudi Arabia

Services

Social Media Management
Analytics and Insights
C-Suite Interviews​
Content Production​
Activities and Events Coverage​
Social Listening​

Industry

Nation Building

Contextualising PIF’s projects and initiatives through the lens of Saudi Vision 2030.

Reel

The Background

PIF is the economic engine of Saudi Vision 2030 and wants to position itself online, to the world, as the Kingdom’s transformational partner. Our role, as its previous digital and content partner from 2020 to 2024, was to strike the balance between showing PIF's massive impact while still keeping its content grounded.

The Work

PIF’s investments operate on a global level with a focus on Saudi Arabia’s local economy. To convey that balance, we tapped into their industry-wide expertise to create content that elevates PIF as a global thought-leader whilst communicating vital developments that impact communities in the Kingdom.

Social Strategy

We partnered with PIF for over four years, focusing on the development and execution of strategic social plans aimed at enhancing transparency and humanising the Fund. This partnership was grounded in our commitment to meticulously report back with data, ensuring our communications resonate both with the community and stakeholders.

We reinforced the narrative around PIF's contributions, catering to audiences both domestically and internationally. By creating compelling content, we positioned our work as the go-to source of information, bridging the gap between PIF's initiatives and public perception and ultimately creating a deeper connection with audiences.

The Results

Our work has created global awareness of PIF's impact and positively transformed its public sentiment.

+54% Audience growth

+82% Audience engagement

+90% Positive sentiment

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