Over seven years, our collaboration with the Department of Culture and Tourism - Abu Dhabi has transformed Experience Abu Dhabi into a world-class travel platform. Our digital experience team enhanced both the web and app interface to make the exploration of Abu Dhabi more captivating than ever.
Department of Culture & Tourism - Abu Dhabi
Digital Experience
Tourism
We focussed on strategy and development using audience and business insights to improve performance at every step, designing a richer, more intuitive user journey.
Our strategy leveraged immersive content and design to showcase Abu Dhabi's attractions, culture and heritage, igniting user curiosity and raising awareness of the destination. The app, designed as a vital travel companion, personalises the visitor's experience with real-time recommendations, transforming every trip into a tailored, enriching journey.
Our team formed a dynamic, flexible project team with a deep understanding of Dubai Properties' core values was crucial for enhancing the brand's online presence. The team utilized data and insights to work collaboratively in developing content and strategies tailored to meet market demands, while maintaining a strong focus on the brand's identity and diverse portfolio.
Driving cultural and economic transformation for KSA to achieve Saudi’s 2030 vision through thought leadership content.
Aiming to attract visitors from around the globe, uniting them in the shared values of respect and harmony within the mosque's multicultural space.