Our longstanding partnership with the Department of Economy and Tourism has seen us guide global travellers from wanderlust to Dubai's doorstep, through engaging storytelling, social strategy and targeted insights.
Department of Economy and Tourism
Social Media Strategy
Social Media Management
Content Production
Documentary Film Production
Market Trend Reports
Tourism
Our brief was simple. Create content that shows the world what Dubai has to offer. To answer that, we developed an integrated content strategy catering to different target markets and produced always-on monthly content across Facebook, Instagram, Twitter and TikTok. We also produced long-form series based on SEO for YouTube such as Sounds of the City, Tastemakers, Stopover content, the YouTube Market Series and more.
Dubai is on a mission to boost its tourism sector to AED 450 billion and welcome 40 million hotel guests annually as part of the UAE Tourism Strategy. We're playing our role in this objective through creating and distributing through-the-funnel content to audiences worldwide. As the retained social agency for Visit Dubai, we're using the content we craft in targeted social media campaigns that showcase Dubai to global audiences.
Driving cultural and economic transformation for KSA to achieve Saudi’s 2030 vision through thought leadership content.
Aiming to attract visitors from around the globe, uniting them in the shared values of respect and harmony within the mosque's multicultural space.
Inspiring everyday sustainable behaviour and amplifying the UAE’s sustainability journey.