CASE STUDY
Promoting Dubai to
Promoting Dubai to
the world
To create an inspiring content series that drives travel to Dubai & specifically lives on social channels.
What we
delivered
Client
Emirates Airline Group The world’s number 1 airline & the UAE’s most valuable global brand.
Challenge
To create an inspiring content series that drives travel to Dubai & specifically lives on social channels.
The
Steps
FIRST STEP
Planning
Communicating Dubai to a global audience, we needed to show an alternative side to the city through mobile first content that engaged & excited and ultimately drove bookings.
SECOND STEP
Design
We know that the consumer is mobile led, so we created world class content that was to be consumed in portrait or vertical, integrating native interactive functionality.
THIRD STEP
Development
We shot 27 locations across the city with a full cast and crew over 3 weeks. From arial to underwater, we covered it all, and delivered in both portrait and vertical.
FOURTH STEP
Implementation
With 50+ deliverables, covering every format and cutdown required, for each of the major social platforms; we delivered the first campaign of its kind for the airline.
FIFTH STEP
Results
Integrating with a detailed global media plan, our content became the lead creative that Emirates used global to showcase Dubai to the world and drive action.
