hero background image
  • SOCIAL MANAGEMENT
  • DIGITAL STRATEGY
  • DIGITAL EXPERIENCE
  • CONTENT PRODUCTION
  • PERFORMANCE
  • INNOVATION
  • CAMPAIGNS
  • CONTENT ADAPTATION

Union Day

Our team was at the forefront of the 52nd UAE Union Day's story. We've played a key role over the past 3 years alongside The Union Day Organising Committee in promoting this national celebration, ensuring that its significance is felt nationwide. This time, we created content pieces to spotlight the UAE's sustainable roots and lasting impact.

Client

UAE The Year Of

Industry

Government

Commemorating Union Day by emphasising sustainability and unity as cornerstones of the UAE's cultural legacy.

Reel

The Background

The focus for the 52nd UAE Union Day was on celebrating inherited sustainability. The ask was for a campaign built on the UAE's sustainable legacy and strength of unity. We developed a two-month digital and social campaign that would culminate in an exciting live show on Union Day.

The Work

From post to platform, we took the audience on an immersive journey that told a story of strength, sustainability and unity. The platform was the big finale; a live show that took place every day for a week at Expo City during COP28 UAE.

The Results

Awareness of the Union Day Event was achieved through a reach exceeding 64% of the nation's total population.

17M Video views

52M Impressions

6.2M Reach

NEXT PROJECT

NEXT PROJECT

  • Social Strategy

Year of Sustainability

Inspiring everyday sustainable behaviour and amplifying the UAE’s sustainability journey.

NEXT PROJECT

  • Social Strategy
  • Content Production

Visit Dubai

Positioning Dubai as the number one travel destination through strategic content creation.

NEXT PROJECT

  • Digital Experience

Experience Abu Dhabi

Elevating Experience Abu Dhabi with innovative experience design, we've set new standards in digital travel platforms, enhancing user engagement and exploration.

Discover more of our projects

View all projects