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  • CAMPAIGNS
  • CONTENT ADAPTATION

NEOM

For three years, we've amplified NEOM's global communications through our creative adaptation service, managing and adapting thousands of creative assets for all global campaigns.

Client

NEOM

Services

Content Adaptation

Industry

Nation Builder

Supporting strategic plans by adapting content for global campaigns across eight languages and thousands of assets with fast delivery.

Reel

The Background

NEOM is redefining the way we will live, work, and be in the future. It’s reimagining the present and, in doing so, it left the world asking “What is NEOM?” As an agency that's well-equipped and experienced in large-scale project management, we've been helping NEOM and its global creative agency answer that question for the world.

The Work

Our role with NEOM is simple in theory but extensive in practice. For its campaign, we pulled together all sorts of talent—from designers and developers to VO artists and translators—to help the world understand NEOM’s vision for the future.

Content Adaptations

Deploying campaigns across various global markets in multiple languages and formats presents a significant challenge in asset management and audience personalisation.

Enter Create. Our skilled project managers and editors manage and tailor thousands of assets, ensuring they seamlessly integrate into NEOM’s localised campaigns worldwide. From iconic out-of-home billboards to targeted messaging on social media, Create. has supported NEOM in being where it matters.

The Result

Our work has supported NEOM's mission to raise awareness about its ambitious projects, reaching millions worldwide through several campaigns conducted in multiple languages.

9 Campaigns launched

8 Languages delivered

5000 Assets produced

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