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  • DIGITAL STRATEGY
  • DIGITAL EXPERIENCE
  • CONTENT PRODUCTION
  • PERFORMANCE
  • INNOVATION

The Living Museum

Our years of collaboration with the Royal Commission for AlUla (RCU) have culminated in award-winning work that uses immersive visuals, storytelling and mobile-first content to connect AlUla's heritage with a global audience.

Client

Royal Commission for AlUla

Services

Product Strategy
UX/UI Design Development
Quality Assurance
Content Production
SEO

Industry

Culture & Tourism

Creating an experiential digital platform that shares the rich cultural history of AlUla with the world.

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The Background

We transformed AlUla's breathtaking landscapes and ancient wonders into an immersive digital experience, inviting the world to explore its stories online.

The Work

Our immersive design for The Living Museum website utilises rich visuals, storytelling, and mobile-first video content to engage and connect users with the wonders of AlUla's past, present and people, making it accessible and captivating for all.

The Approach

We interviewed 14 archeologists from around the world, we were inspired by social UI to create an intuative platform. We took al ula's static content and created animated documentaries. We created a platform for AlUla's local community to share their perspective on the transmission of oral histories through digital endeavors.

Our approach involved collaborating with experts and utilising cutting-edge web technologies to ensure authenticity and user-friendliness. Through engaging multimedia content, we connect users with AlUla's ongoing story, inspiring curiosity and appreciation globally.

The Results

The Living Museum platform now stands as a benchmark in storytelling, content and design.

+315% Average session duration

+62% Views per session

+144% Engagement rate

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