The Creator
Sessions
Now playing Special Episode: The Impact of AI on the Creative Industry
Ever wonder how AI will shape the creative process over the next few years?more
Earlier this month, we let AI behind the wheel of our social channels in a week long experiment, every visual posted, every word you read—it was all AI. So we invited a few of the creative minds behind the project to talk us through the process and share their thoughts on how AI is already having an impact on the industry.
Tune in to hear how it went.
Now playing Inside The Metaverse: Talking Tourism, Brand Experiences and More
How is the metaverse changing how we communicate with our audiences? How can brands add value in this space?
Tune in to our latest episode with the founders of illusorr.com, the world’s first meta-architecture and technology company.
We chat about creating cross-platform, virtual brand experiences, what the metaverse means for the #tourism industry, and how it can impact the future.
What did you think? Message us on IG (@creategroup.me) for a chat!
Now playing Trevor McFarlane - Founder of Emerging Markets Intelligence & Research (EMIR)
We sat down with Trevor McFarlane, founder of Emerging Markets Intelligence & Research (EMIR), to record a new episode of the #creatorsessions podcast. more
Trevor brings his wealth of knowledge, regional understanding, and mind-blowing insights to this episode. We discussed:
- the origin story of EMIR
- the global economic environment
- driving factors of positive economic growth in the GCC
- challenges and opportunities for business leaders in the market
About EMIR:
Emerging Markets Intelligence and Research is an advisory firm that serves senior business leaders of multinational companies, local family trading conglomerates, SMEs, and government.
Driven by a belief in the value of local, high-profile connections and a deep understanding of regional markets, EMIR is a firm that delivers actionable intelligence, connections, and content to over +1,000 decision-makers.
Now playing Manal Rostom- Chasing Goals & Summiting Everest
Tune in with our incredible guest Manal Rostom, the founder of Surviving Hijab, the first Egyptian woman to summit Everest, and a prominent marathoner and mountaineer who has achieved many firsts for Arab women.more
In this episode, Manal shares the most honest and raw experience of her summit - the overwhelming anxiety, discrimination, and imposter syndrome (as well as the beautiful moments and the incredible support of her community and guide). Find out what got her though as she pushed to the top.
We hope you enjoy this conversation, it definitely had us on the edge of our seats!
About Manal:
Manal Rostom is an Egyptian athlete and women’s rights activist who has achieved many firsts for Arab and Egyptian Women.
Being the first Egyptian to have completed five out of the six world marathon majors, Rostom is always up for the next challenge.
She recently made history by becoming The First Egyptian Woman To Scale Mount Everest and is the founder of world-renowned social media platform @survivinghijab
Now playing Talking to Anja Petrovski, Marketing & PR Director of Volkswagen Middle East
Look who joined us in the studio, it's our special guest, client, and friend, Anja Petrovski, PR & Marketing Director of VW Middle East. more
Anja joined us on the podcast to share valuable experiences and her approach to:
- Personal growth
- Leadership & Mentors
- Empathy and Trust
- Workplace Culture
- Agency/Client Relationship
We hope you enjoy the full conversation.
More about Anja:
Anja has built a reputation, and a strong following, for authentically championing empathetic leadership, personal growth & work-life balance - being a mother and a business leader.
If you’re not following her on LinkedIn, you should be! As the PR & Marketing Director of VW Middle East, we’ve had the pleasure of working together for a while now, but this was a great opportunity to learn so much more.
Now playing Supercharging workplace culture with Lucy d'Abo
We know how to pick 'em! Tune in with our very special guest, award-winning entrepreneur and culture evangelist, Lucy d'Abo to learn more about how Lucy and her team at Together are helping companies across the region to shape their culture and move forward in this new normal that we are all navigating since the start of the pandemic.
We discuss and share experiences around:
- Leadership and building a business, going through a sale and starting again - we love hearing about those aha moments that lead people to exciting places
- What's happening in workplace culture in the region as well as global trends
- Why investing in the best culture is critical for success and longevity
We loved this conversation and definitely wanted to pick Lucy's brain for more! Let us know what you think.
Now playing John Sanei - Futures Strategist - Who do we become
Welcome back to the podcast with a very special guest, Futures Strategist, bestselling author and one of our favourite people to chat to about mind-blowing 🤯 ideas, it's John Sanei. more
Tune in with our hosts Tom, Dia & John as they discuss:
- The psychology for the future: Understand the neuroscience needed to shift your mindset
- Learn how and why we need to move from complicated to complex and the imagination of new
- How best to seek discomfort to inspire growth - Victory conditions!
We hope you get some great take aways from this talk, it's definitely got us inspired and thinking ahead.
Now playing Talking to Hattem Mattar, king of BBQ
He's the UAE's first pitmaster and one of our favourite people to talk to, it's Hattem Mattar! We had an awesome time catching up with Hattem in this episode, tune in for some good laughs and inspiration as Hattem shares more about his story and how he's built such a beloved and authentic brand, centered around community, friendship and family while cooking a BBQ in his backyard.
Hattem shares the important life lessons and work ethic that have helped him embody his personal brand - and that's when business really started to grow. We also talk about some of the effects the pandemic has had and learn that some things, like a BBQ brisket, really can't be shared online and shouldn't be. more
Join the conversation and let us know what you think!
Now playing Talking to Victor Dalmau, MD of Volkswagen Middle East
Tune in with us as we sit down with Victor Dalmau, Managing Director of Volkswagen Middle East, in this episode Tom & Dia ask questions about the adoption of Electric Vehicles in the region and the direction that the automobile industry is moving in, how organisations can lead the way and take responsibility for the impact on our planet. Swapping stories in growth & leadership along the way. 🚀
Now playing Identifying biases and making better decisions
Tom and Dia discuss the biases that hinder effective decision making and why identifying them within ourselves is key to sustainable growth, both personally and professionally.
Now playing How to build resilience & crush your goals
It’s always a good chat when Tom & Dia get together and start talking about mindset, building resilience, setting goals, and finding support structures as they both embark on some exciting/ difficult / maybe crazy challenges in the months ahead.
If you’re interested in personal development, performance & growth in general, this one is for you! 🤓
Now playing Unpacking Facebook Business Products with Liliane Assaf
Listen in as we learn from Liliane Assaf (Business Product Marketing Manager at Facebook MENA), a fellow tech-lover, marketing guru, and an all-around fantastic guest, we hope you get as much value from this conversation as we did!
Here's what you can expect from this episode:
more
- We learn more about Discovery Commerce and how it works
- How SME's can leverage automation provides to maximize their Return on Ad Spend
- AR & Try Before You Buy, and how it's potentially saving the planet (well maybe not exactly, but it makes you think about it).
- Instagram announces Ads in Reels
- And what to keep in mind before jumping on new trends and platforms
If you enjoyed the show, connect with us on social media to keep the conversation going.
Now playing Interviewing Fizo, Head of FACEBOOK CREATIVE SHOP MENA
Tune in with Ahmed Younis (aka Fizo), Head of Facebook Creative Shop MENA, and explore some exciting trends & technology with us.
We talk about Fizo's team, how they can support agencies in the region, future content creation with AR & VR, audio-first content, and more.
More about Fizo:
Fizo has left his mark on some of the Middle East’s biggest brand names with local and international agencies. He co-founded the FC studio, joined Cairo Elephant - the 1st creative hub/independent agency in Egypt, and became the Executive Creative Director in FP7 Cairo/McCann’s world group and head of McCann’s Creative leadership Council for MEA, all the while, orchestrating a plethora of award-winning campaigns for the likes of Coco-Cola, Nestle, Mini Cooper, Fanta, McDonald’s and Orange at Cannes Lions, D&AD and LIA. In 2017, he joined the tech giant, Facebook, as head of Creative Shop for MENA.
Now playing Interviewing Vishal Badiani, Creative Strategy Lead at Snapchat MENA
We're talking to Vishal Badiani, Creative Strategy Lead at Snapchat MENA, for first-hand insights to keep up with shifting consumer behaviors and trends through creative activations and AR experiences.
We asked Vishal about:more
- the ‘Try before you buy’ trends in online shopping
- how brands can build a camera strategy,
- the AR lens studio and more
Tune in for the full scoop!
Now playing Performance, longevity & fasting - Dr Alan Goldhamer
Tune into this episode with Dr. Alan Goldhamer, as we dig into the topic of medically supervised, water-only fasting. Learn what it's all about, and how it works. Dr. Goldhamer share's how this work has helped thousands of patients to overcome chronic disease and transform physiology and psychology to live a healthier, happier, and longer life.
This episode has some eye-opening facts and takeaways for anyone who wants to learn more about the effects of fasting. With Ramadan approaching soon, it's a good time to learn more about all the positive effects it can have on the mind and body too. Tune in to join the conversation and let us know if you found this episode helpful.
more
About:
Dr. Alan Goldhamer is one of the world’s leading experts on medically supervised, water-only fasting. Articulate, inspiring, and energetic, he is a frequent lecturer and speaker on fasting, diet, and treatment of chronic diseases to achieve optimum health.
Dr. Goldhamer is the founder of True North Health Center, one of the first (and largest) facilities in the world that specializes in medically supervised water-only fasting, along with medical and chiropractic services, psychotherapy and counseling, and more.
His work and studies have appeared in countless medical journals. He was featured in the Netflix documentary What The Health. And his book The Pleasure Trap (co-authored by Dr. Doug Lisle), has helped thousands transcend their prison of compulsivity when it comes to food choice.
If you would like to know more about whether this is the right approach for you, please reach out to experts in this field such as Dr. Alan and the True North Health Center, do the research, and make sure it's the best fit for you.
Now playing David Guetta United At Home DXB - How we made it work
Get the full scoop on what it takes to create such an immense show, 212m in the sky, with a world-famous DJ.more
In this episode, Matt (3DB), Tom, Dia & Shona share how the team made it work, the highlights, the challenges & what this means to the entertainment industry.
Check out the incredible performance by David Guetta and the team here: https://www.youtube.com/watch?v=xaurMcGqZHU&feature=youtu.be
Now playing Behaviour & Performance Coach - Brian Bogert
Step back for a moment and see the world through a lens of gratitude and higher self-esteem with our next guest Brian Bogert. more
In this episode, Brian share's his inspiring story with us including his mission to help people unlock their highest potential and flourish in personal and professional life. Tune in now and let us know your thoughts about it.
About: Brian helps executives, entrepreneurs and athletes learn this transformative approach that cultivates perspective, motivation, and direction to align their life with their true purpose and exceed their own expectations. He teaches not just to accept change, but to embrace pain in order to avoid suffering. Before becoming a full-time performance coach, Brian and his business partners successfully grew their office (in a global insurance brokerage firm) into a $15 million revenue business.
Now playing Productivity hacks for all remote working teams - Peter DeBenedictis, CMO Microsoft
In 2020 we learned a lot from staying home and being connected to people primarily through technology. Connectivity is more blended with our everyday lives than ever before. In this session, we talk to Peter DeBenedictis (CMO Microsoft, Middle East & Africa) to discuss how this affects marketers and all business operations moving forward. Exploring all the opportunities and innovations we might see down the line.
Peter describes Microsoft's role in enabling organisations and schools to shift their operations online, enabling people to adopt the technology available and achieve the most out of it. We also talk about how to avoid digital burnout, sharing some key productivity hacks for a more balanced, healthy, and efficient remote working environment.
We hope you enjoy the discussion as much as we did!
Now playing Manal Rostom - Creating Change
Surviving racism, harmful stereotypes, discrimination, and fighting all of these things with grace and a positive attitude takes a true fighter.more
This guest is at the helm of building the @survivinghijab community - almost a million members and counting in a private FB group, one that's taken her to stand on stage at the FB HQ in front of 5000 people as well as championing the cause as a global brand ambassador for Nike.
If you haven’t guessed by now, we can only be talking about the highly admirable Manal Rostom.
We didn’t sit down to discuss her numerous achievements: her marathons, the Everest trek, or her insta-fame. This was a genuine conversation about how things are slowly changing, coupled with the clear realization that there is a whole lot more that needs to be done.
Tune in and help us push that change forward by joining us in conversation with the one and only Manal Rostom.
Now playing Advertising catch up with Austyn Allison - Campaign Magazine Middle East
Navigating the Industry cycles, the pandemic, and much more in 2020 brands and agencies are having to redefine their identities and discover what it really means to be digital. Tune into this episode with the Editor of Campaign Middle East, Austyn Allison, discussing all things marketing and advertising in the current environment:
- How the Campaign publication has adapted to a growing digital audience
- Advertising on the side of caution, sensitivity, and authenticity
- How some brands have found a way into the conversation
- We discuss what a new model of agency might look like in a few years
There are definitely some thought-provoking points that resonate with us. We hope you enjoy the conversation! Let us know in the comments if you have any questions!
Now playing Communication Strategy in a time of COVI-19 with Spencer Lodge and Tom Otton
In this episode, Tom joins Spencer on the Spencer Lodge Podcast to discuss the impact of Covid-19 on the SME sector In the Middle East.more
Tune in to hear their advice on how brands can enhance their communications strategy during a pandemic, how organizations can add value to their communities, and ways of giving back in times of crisis.
Now playing What we can learn from TikTok during COVID - Rami Zeidan
We have a very special guest in this episode, it's Rami Zeidan, Head of Video and Creative at TikTok in the region. We're thankful Rami agreed to join us on zoom so we could record this talk, safely from our homes. Tune in for a first-hand view of how the platform has been adapting to the changes of COVID, helping communities to feel more connected and helping organizations like WHO and UNICEF to connect with a younger audience in a meaningful way. We also talk through his perspectives on:
- TikTok usage and trends since COVID-19 quarantine started
- working from home, while running a team, enjoying family time and connecting with new and old hobbies
- dive into how, in this situation, Digital/ Tech companies might be more positively affected right nowmore
- and the outcomes that we, as communities, might see as a positive impact after COVID-19
If you're listening to this and feeling stuck, overwhelmed, or anxious about where we are heading, we hope you find as much joy and inspiration in this episode as we did!
Now playing What are 'everyday influencers'? Social chat with Dirk Stevens and Daly
Dirk Stevens, CEO of TaskSpotting joins Daly in our studio to share his journey from FinTech to starting his business.
TaskSpotting (recently acquired by Crowd Analyzer) works with brands to activate consumer-created content, at scale. It’s cool.
- Dirk compares entrepreneurship to Breaking Bad (surprising, yet accurate)
- We find out how brands can activate "everyday influencers" to test their products in new markets
more
These startup stories are absolute fuel for the brain, tune in and let us know what YOU think!
Now playing Future for thought with John Sanei
Uncovering key strategies to become future-ready in business and all areas of life with John Sanei. John is a best-selling author and Singularity University faculty member, with insights that stem from a deep understanding in psychology, tech and disruption. In this episode, we explore how to follow our curiosity and approach the future with all the creativity, flexibility and optimism that it deserves.more
His latest book is called FOREsight, check it out here:
How do we thrive in a fast-changing world in which we are torn between the rigid rules of industrial society and the flexible creativity that the future demands, between the certainty and safety of yesterday and the freedom and anxiety of tomorrow?
FOREsight is a collection of 20 scenarios that combine human psychology and futurism to help you connect the invisible dots between the reality we perceive and the abundant, optimistic future we can create.
His unlimited fascination with the future has seen him become Africa’s first faculty member at Singularity University in San Francisco, a lecturer at Duke Corporate Education in Johannesburg, and a Partner Associate at the Copenhagen Institute of Future Studies in Denmark.
Hope you enjoy this session, please comment below and let us know your feedback on the topic and what you think.
Now playing Dukkan talk with OT
Catching up with Omar Tom, the brilliant, storyteller, founder, and co-host of the Dukkan Show. more
In this episode we talked about the intersectionality of culture and the youth. We tapped into some insightful content creation tips for brands aiming to speak to the varied subcultures across the city. This episode speaks to brands, artists, marketers, influencers and anyone in the creative space. Ideas have been sparked!
We can’t wait for you to tune in and listen to these pioneers in their element!
About:
The Dukkan Show is a podcast that delivers a sonic experience, showcasing the great conversations friends have when they hang out at their respective dukkan stoop. Dukkan Show is the voice of Neo-Bedouins and the home of the others. The term Dukkan literally means shop in Arabic.
Now playing Rewire your Mindset - A Brian Keane Fitness special
When we heard our friend Brian Keane was in town we couldn’t just let him pass by without sharing some mind-bending stories with Tom and Dia.more
In this special episode, we talk about the upcoming release of his new book 'Rewire Your Mindset', how to quit self-sabotaging and hit your goals in business and life. As always the guys some epic adventures and mindset hacks. This episode got us thinking about mental endurance and pushing through our own perceived limits. Please enjoy!
If you want to hear more, here are the links to previous episodes with Brian and Tom:
Don't let your excuses today become your regrets tomorrow - BKF Podcast
UTMB Ultra Marathon Running for 42hrs straight and developing a f*** it mindset - BKF Podcast
Now playing In Arabic - Interviewing Ahmed Saad - CEO of Crowd Analyzer
Our Head of Social Media, Daly taking over the podcast this week to sit down with Ahmed Saad, CEO, and co-founder of Crowd Analyzer, the leading Arabic social media listening platform in the Region. This session was extra special being that it’s our first podcast episode in Arabic!more
- Hear how Ahmed quit his job and started his entrepreneurial journey with his business partner Bahaa Galal
- There were some ups, some downs and funny stories along the way
- Ahmed and Daly share their thoughts on how company culture is formed
- And an exclusive scoop on some exciting news for the Crowd Analyzer team!
Crowd Analyzer has skyrocketed since it launched, evolving into the first Arabic-focused social media monitoring tool, serving top-notch firms and companies such as Mckinsey & Co., UBER, PWC, and many more.
If you're tuning in, please hit us up and let us know if you want more episodes in Arabic!
Now playing Wake up call with Paul Evans - CEO of Solutions Leisure
Joined by the incredible Mr. Paul Evans, to talk about his journey in entrepreneurship, from Egypt to Dubai, building Solutions Leisure into the multi-million-dollar business it is today.more
As well as a little taste of his new book “When I Woke Up”, which will be released early November.
We hope you’ll be as inspired by this story as we are. It’s about decision making, conviction, not dwelling on losses and pushing forward to be the best version of yourself.
If you’re looking for a wake up call, this might be it!
For more information about Paul and where you can find the book, check this out: https://www.wheniwokeup.com/my-book/
"The True Story of Paul Evans written by Carolyn Coe – is one man’s inspiring story of starting rough, making mistakes, personal suffering and the raw grit it takes to get back up when life deals the heaviest blows. Told with his authentic humour and frank wit, this is an up front and personal account of a life of full of jaw dropping, gut wrenching and heart warming events that will leave you reeling in disbelief and full of admiration for one man’s spirit to survive and live life to the full."
Now playing Interviewing the Interviewer - Aby Sam Thomas, Entrepreneur Middle East
We're honored to have Aby Sam Thomas, Editor in Chief at Entrepreneur Magazine, on the other side of the interview for a change. more
Tune in to hear how Aby quit his job as a software engineer for a career in journalism.
Finding stories across NYC to interviewing the top Entrepreneurs in the Middle East. This is pure inspiration for anyone looking to make a big change or chase a dream.
(Aby - We hope to read all the early NYC stories in your book one day!)
Now playing Interviewing Waleed Shah - The Beauty of Rock Your Ugly
Catching up with Waleed Shah to talk about art, mental health and his campaign 'Rock Your Ugly’, which has been gaining amazing feedback, globally.more
In this episode:
Waleed shares the beautiful and heartbreaking motivation behind his recent #RockYourUgly campaign, the intersection between mental health and body image and the power of human connection through storytelling
What are your thoughts?
Now playing Adweek's 100 Fastest Growing Agencies - A Create Media Story
This is the most epic tale of how we got started on a 5 man desk in the business centre, to building out a 75+ team, named in Adweek’s 100 Fastest Growing Agencies list! 
more
To tell it, we got Tom, Dia and Matthew together to reflect on the agency’s early days and share some of our greatest hits. We hope you enjoy this episode as much as we do, this is about taking risks, grabbing opportunities and going ‘all in’!
Now playing Interviewing Kris Fade - The Kris Fade Show Virgin Radio Dubai
This week we sat down with a very special guest, most of you know the voice from your morning drive, he is golden, he's also a startup founder and a long time friend of our hosts, Kris Fade.more
The guys go way back, sharing stories of how it all began, before Create Media and Create Production were born.
And we covered just about everything from:
- how digital media has transformed advertising channels for Radio hosts and stations
- Kris finds his listeners are more engaged and connected than ever thanks to the integration of social media and the show
- the key to connecting with 160k plus following on instagram
- We loved hearing about what drives Kris to build his businesses - Fade Fit and Fade Fit Kids on top of his full time schedule
In case you don't know, Fade Fit Kids snack is a healthy, affordable, nut-free kids snack with no artificial additives. Prior to the show we had a business meeting with Kris and his daughters Noushie and Kikki who you'll hear at the end of this episode in:
- possibly the best thing that happened on the internet today (we'll have to put this out on video as well)
We couldn't have asked for a more delightful show. So settle in and please enjoy the show!
Now playing Interviewing Rich Fitzgerald - Founder of Lovin' Dubai
In this episode with Richard FitzGerald, founder of Lovin’ Dubai, our host Tom Otton and special guest Daly (our head of Social Media) we get into some interesting topics for anyone interested in new media and social media agencies. more
Find out why Rich left his role as #socialmedia director in a big media agency, let go of his salary and jumped into life as an entrepreneur in Dubai.
We loved hearing about how Lovin'Dubai was created and how this business continues to evolve with We are Augustus, SmashiTv and Lovin Saudi
Rich shares,
* how to recognize #trends in new media and how to act fast, #strategically
* advice for brands who want a piece of #meme marketing and more
* growth hacking and hitting daily views targets to get to where they are
We’re left with lot’s to think about for sure. Let us know your feedback, we’d love to hear from you!
Now playing Interviewing Charbel Zakhour - Head of Marketing MENA Sony Pictures - Creator Sessions
This is for anyone looking to adapt their marketing strategies with creative, smart, new insights from an agency and global brand perspective.
We invited / coerced our favorite adventurer and film friend, Charbel to join us for this one, bringing to the table some his experiences as the Head of Marketing MENA at Sony Pictures (by day) and @wheresmybackpack (his after hours instagram life). Both are worth great discussion! We covered; more
- How to tap into niche audiences by finding new and unexpected ways to engage people, outside of traditional marketing ways.
- What really stood out was the takeaways from #sonypictures social media strategies and how it’s being applied to Hollywood productions, across the globe.
- How influencers are playing a role in bringing new audience reach to the big screen
- Check out the Spider-Man content here, as referenced in the show - we're proud to have produced this piece for the opening weekend of Spider-Man Far From Home to a local audience in Dubai.
- The trends in finding new ways to surprise and connect with your audience.
Overall the chat takes some interesting turns, but will definitely leave you with a lot to think about... Enjoy!
Interviewing Charbel Zakhour - Head of Marketing MENA Sony Pictures - Creator Sessions
Now playing The 5 Questions before launching a business - The Creator Sessions
Why? Well, if you've been following the last few interviews on our show, you've heard some pretty inspiring stories from guests who started with the same questions / fears holding them back at first, but somehow managed to take the first steps to start their own businesses. more
In the previous episodes we've covered how to:
- calculate risks and protect against the downside
- fear-setting and many other useful tools
Now it’s time to answer these questions:
- Why does the world need my business? Is this a hobby, or an actual business?
- Who exactly is my customer and how am I going to speak to them?
- Have I planned the financials and how much am I willing to lose before I stop? In other words, what exactly is the downside?
- How do i build an audience before selling your product/service?
- How do I know when my product is ready to make money?
Truth, we’ve actually snuck in a few extra valuable points as well, have a listen and hit us up!
We want to hear your questions and feedback.
Now playing Creating SMITH ST PALEO with Holly Smith - The Creator Sessions
In this episode, our friend Holly Smith - founder of @smithstpaleo 👩🍳🔥🏋️- joins us to talk through the ins and outs of Smith Street Paleo as we know it - the ultimate meal delivery service for the health conscious, but time poor folks in Dubai… Sound familiar?more
If you want to feel inspired, listen to this...
* Did you know Smith ST started as a passion project - Holly started by sharing her homemade paleo recipes and nutrition tips with the @InnerFight CrossFit community before figuring out how to commercialize it into a successful business
* We explore how to create a business with a strong identity and hold in the community, even when you’re prone to overthinking things!
* The daily food and nutrition content you can find on Smith St Paleo is not only great for your health, it’s a great example of increasing brand consideration using social media tools.
We love this interview, it’s funny, it’s honest and it’s packed with great insights about running a business and making great content! We hope this inspires you to find your own jam! Get in touch and let us know.
Now playing Where Team Culture Starts
This is a two part series about Culture.more
This week on the show, Tom Otton and Dia Hassan dug into some of the important strategies that help create a healthy culture for the workplace.
They shared insights behind our own agency growth and how creating the right working environment and space has helped shape the culture and the way people are interacting.... Bringing more humanity into the workplace and focusing on individuals and team culture as much as performance and metrics, to be able to create a culture of respect... This is where team culture starts.
We hope this adds value to you or find some good insights to apply to your own business in some way.
Check it out and let us know.
Now playing Understanding Imposter Syndrome - The Creator Sessions
This week on #thecreatorsessions we went deep on mental health in the workplace, specifically talking about 'Imposter Syndrome' and where it comes from...more
- Have you ever felt like your achievements are just down to luck or circumstance and not down to you?
-That everyone seems smarter than you and that maybe you don’t deserve the job/promotion/accolades/personal relationship etc?
-70% of the population experiences this, it’s perfectly natural, but it’s something that you can and should deal with before it develops into anxiety, or more.
We hope that together we can open up more conversations about workplace mental health, especially in the agency world.
Now playing The brand x agency relationship with Stephan Muller - The Creator Sessions
This week on the show we’re talking about the special relationship between brands and agencies, joined by our friend and marketing pundit Stephan Muller aka @stephanrunsdxbmore
Stephan's a smart guy who recently moved over to Porsche as marketing and events manager, following 6yrs with Nike and brings a lot of high-level insight to this discussion.
In this episode:
- Stephan, Tom Otton and Dia Hassan get real about the marketing challenges they face in the marketing, content and production landscape
- Exploring where some relationships are breaking down and what can be improved
- How briefings with agencies could be structured and immersive
- The guys also share some biohacking routines to start your day and what Dia learned from his unsuccessful attempt at 24hrs of silence, while trying to deliver for a big client.
It’s smart, it's funny and truly going to be valuable to anyone who’s trying to build themselves up on a professional and personal level.
Check it out!
Now playing Leadership part 2 - Creating leaders - The Creator Sessions
If you’re trying to build a rocket ship of a brand with a solid growth plan, tune in now... In this episode, we're talking about: Effective #delegation Creating leaders across the team Building confidence Commander’s Intent - take-away from Jocko Willink’s Dichotomy of #Leadership Better communication Clarify & Verify (this is a game-changer, picked up from Tony Robbins at his Business Mastery event) We hope you find something useful to take away and go smash through new heights!
Now playing Leadership Lessons - Old vs New - Creator Sessions
This week Tom + Dia discuss *old vs new leadership styles*, drawing on valuable lessons from managing different types of teams. If you’re looking for more discussion and #actionable insights around; more
*Ownership - Fostering a culture of teamwork and results starts from the top
*Being of Service to your team
*Empathy
*Facilitating - it’s not your job to know all the answers but it is your job to find all the answers
💥This session is for you! 💥
Now playing Good coffee, fresh culture & clever strategy - Tom Arnel - Creator Sessions
Please enjoy this latest episode with Tom Arnel - fueled by the best coffee in town - in the newly opened Common Grounds (JLT) location! more
We dug into some of his strategies over the years, hearing what it took to build Bull and Roo to where it is today.
There are so many great takeaways in here, if you're just starting out, or developing your leadership style, or focussing on a strategy for growth. but we really wanted to highlight how building a specific team culture takes planning and intent to get right. Tom & Serg is a perfect example of this and if you’ve followed the brand you’ll know what we mean, but this also applies to brands across multiple industries too - Tom and Dia share some insights behind our own agency growth.
We hope you find good insights to apply to your own business in some way.
Check it out and let us know.
Now playing Insta quiz your followers all day - Vine reboot Byte is beta testing - Daily Digital Updates 24-04-19
Got Alexa? Add our Digital Updates skill to your daily flash briefing. Keeping up with the latest updates in digital and social media, with impactful, daily stats that'll make you sound smarter at work.
Insta quiz your followers all day - Vine reboot Byte is beta testing - Daily Digital Updates 24-04-19
Now playing Insta tests hiding LIKES - here's why that's a good thing - Daily Digital Updates 22-04-19
Got Alexa? Add our Digital Updates skill to your daily flash briefing. Keeping up with the latest updates in digital and social media, with impactful, daily stats that'll make you sound smarter at work.
Insta tests hiding LIKES - here's why that's a good thing - Daily Digital Updates 22-04-19
Now playing LinkedIn is getting cooler - Facebooks Alexa rival - Daily Digital Updates 21-04-19
Got Alexa? Add our Digital Updates skill to your daily flash briefing. Keeping up with the latest updates in digital and social media, with impactful, daily stats that'll make you sound smarter at work.
Now playing Brand hack - Treat yourself as the client - Creator Sessions
If you’re trying to get your business, or brand out there, treat it (and yourself) as the client. This shift in mindset will bring a significant amount of energy and focus to your approach and it's exactly what this episode is all about. This week on the show, Tom and Dia talk through some practical tips and great industry examples to help get your new business out there, like: -How to network (aka hustle) efficiently - real examples that have worked -How to build out a sustainable, authentic content creation plan -The importance of identifying your niche -How to talk to your audience -Some start-and-scale success stories - we looked at Gretta Van Riel’s Skinny Me Tea model Hope you enjoy this talk, or at least the cool outro beats... let us know! 🎧🔥
Now playing Amazon Music news and a Kickstarter gadget for travelling journos - Daily Digital Updates 16-04-19
Got Alexa? Add our Digital Updates skill to your daily flash briefing. Keeping up with the latest updates in digital and social media, with impactful, daily stats that'll make you sound smarter at work.
Amazon Music news and a Kickstarter gadget for travelling journos - Daily Digital Updates 16-04-19
Now playing When Childish Gambino Airdrops shoes at Coachella - Daily Digital Updates 15-04-19
Got Alexa? Add our Digital Updates skill to your daily flash briefing. Keeping up with the latest updates in digital and social media, with impactful, daily stats that'll make you sound smarter at work.
Now playing News, for the newsies - Daily Digital Updates 14-04-19
Got Alexa? Add our Digital Updates skill to your daily flash briefing. Keeping up with the latest updates in digital and social media, with impactful, daily stats that'll make you sound smarter at work.
Now playing 11 Apr - Lost and found with Alexandra Maia - Creator Sessions
This week we were joined in studio by our friend and social-rockstar Alexandra Maia @house_of_social - Listen up and find out how Alex found her turning point and transitioned from her agency job into following her passion and launching her brand - House of Social
Alex, Dia and Tom talk about what it takes to make life-changing decisions, understanding what is holding you back, no matter your background or industry. We’re so #inspired by their stories, we hope you enjoy this talk.
BONUS: We asked you guys to send us your questions on Insta before we recorded this and we’ve got them covered toward the end of the show. Check it out: more
- How do you reach the right audience, with the right product?
- What is the expected future consumption of #AR across social?
- How does #socialmedia influence aesthetics in our physical world?
- What’s the most effective way for marketing on social for a ‘health’ account?
- How do you get over the fear of putting yourself and your content out there?
Now playing dope Adobe updates - Daily Digital Updates 08-04-19
Got Alexa? Add our Digital Updates skill to your daily flash briefing. Keeping up with the latest updates in digital and social media, with impactful, daily stats that'll make you sound smarter at work.
Now playing Taking Risks 101 - Creator Sessions with Tom Otton and Dia Hassan - 04 - 04 - 19
This episode - Risk Taking 101 is, yes, all about taking risks, and the process of decision making. It is so relevant in this market right now, within our agency and even our own professional lives. If you’re in this space, reach out and let us know. more
Tom talks about the new office as a prime example of how we’re growing the business, taking on the risk while protecting the downside. Dia shares insights about how to pay attention to your physical and mental state, when you’re about to make big decisions that can impact your future.
Show notes and links:
In this episode we mentioned Tim Ferris’ concept of Fear Setting:
Have a read: https://medium.com/@checkli/fear-setting-free-checklist-download-template-tim-ferriss-dd9773a270d1
You can also watch his Ted Talk here: https://www.ted.com/talks/tim_ferriss_why_you_should_define_your_fears_instead_of_your_goals?language=en
And we also quote Richard Branson, a lot:
“It is only by being bold that you get anywhere. If you are a risk-taker, then the art is to protect the downside.”
Here is RB’s 4 rules of decision making:
Now playing 5 Lit Twitter updates and Foursquare? - Daily Digital Updates 04-04-19
Got Alexa? Add our Digital Updates skill to your daily flash briefing. Keeping up with the latest updates in digital and social media, with impactful, daily stats that'll make you sound smarter at work.
Now playing How to play Snake in Google Maps - Daily Digital Updates 02-04-19
Got Alexa? Add our Digital Updates skill to your daily flash briefing. Keeping up with the latest updates in digital and social media, with impactful, daily stats that'll make you sound smarter at work.
Now playing Insta tests video scrubbing option - finally - Daily Digital Updates 01-04-19
Got Alexa? Add our Digital Updates skill to your daily flash briefing. Keeping up with the latest updates in digital and social media, with impactful, daily stats that'll make you sound smarter at work.
Now playing This Week Apple TV Channel Shakes up the Market - Daily Digital Updates 19-02-19
Got Alexa? Add our Digital Updates skill to your daily flash briefing. Keeping up with the latest updates in digital and social media, with impactful, daily stats that'll make you sound smarter at work.
Now playing Voice Activated AR Lenses and more - Daily Digital Updates 25-03-19
Got Alexa? Add our Digital Updates skill to your daily flash briefing. Keeping up with the latest updates in digital and social media, with impactful, daily stats that'll make you sound smarter at work.
Now playing Big steps for Instagram In-app shopping - Daily Digital Updates 21-03-19
Got Alexa? Add our Digital Updates skill to your daily flash briefing. Keeping up with the latest updates in digital and social media, with impactful, daily stats that'll make you sound smarter at work.
Now playing GIPHY Sticker Pack - Ode to Women Pioneers - Daily Digital Updates 19-03-19
Got Alexa? Add our Digital Updates skill to your daily flash briefing. Keeping up with the latest updates in digital and social media, with impactful, daily stats that'll make you sound smarter at work.
Now playing You Could Be Snapchat Gaming By April - Daily Digital Updates 18-03-19
Got Alexa? Add our Digital Updates skill to your daily flash briefing. Keeping up with the latest updates in digital and social media, with impactful, daily stats that'll make you sound smarter at work.
Now playing Dia's SOTD - Daily Digital Updates 14-03-19
Got Alexa? Add our Digital Updates skill to your daily flash briefing. Keeping up with the latest updates in digital and social media, with impactful, daily stats that'll make you sound smarter at work.
Now playing Apple Music Art and More Streaming - Daily Digital Updates 17-03-19
Got Alexa? Add our Digital Updates skill to your daily flash briefing. Keeping up with the latest updates in digital and social media, with impactful, daily stats that'll make you sound smarter at work.
Now playing Zuck promises to rebuild Facebook - Daily Digital Updates 10-03-19
Got Alexa? Add our Digital Updates skill to your daily flash briefing. Keeping up with the latest updates in digital and social media, with impactful, daily stats that'll make you sound smarter at work.
Now playing Twitter works on a Hide Tweet feature- Daily Digital Updates 05-03-19
Got Alexa? Add our Digital Updates skill to your daily flash briefing. Keeping up with the latest updates in digital and social media, with impactful, daily stats that'll make you sound smarter at work.
Now playing Tech INSPO @iamthecode - Daily Digital Updates 04-03-19
Got Alexa? Add our Digital Updates skill to your daily flash briefing. Keeping up with the latest updates in digital and social media, with impactful, daily stats that'll make you sound smarter at work.
Now playing Is TikTok Relevant For Brands? - Daily Digital Updates 04-03-19
Got Alexa? Add our Digital Updates skill to your daily flash briefing. Keeping up with the latest updates in digital and social media, with impactful, daily stats that'll make you sound smarter at work.
Now playing Marketers are saying... - Daily Digital Updates 25-02-19
Got Alexa? Add our Digital Updates skill to your daily flash briefing. Keeping up with the latest updates in digital and social media, with impactful, daily stats that'll make you sound smarter at work.
Now playing Pinstagram? - Daily Digital Updates 24-02-19
Got Alexa? Add our Digital Updates skill to your daily flash briefing. Keeping up with the latest updates in digital and social media, with impactful, daily stats that'll make you sound smarter at work.
Now playing For the Facebook Page Admins - Daily Digital Updates 21-02-19
Got Alexa? Add our Digital Updates skill to your daily flash briefing. Keeping up with the latest updates in digital and social media, with impactful, daily stats that'll make you sound smarter at work.
Now playing Bandersnatch vs GDPR- Daily Digital Updates 20-02-19
Got Alexa? Add our Digital Updates skill to your daily flash briefing. Keeping up with the latest updates in digital and social media, with impactful, daily stats that'll make you sound smarter at work.
Now playing Captain Marvel's retro website is so right - Daily Digital Updates 19-02-19
Got Alexa? Add our Digital Updates skill to your daily flash briefing. Keeping up with the latest updates in digital and social media, with impactful, daily stats that'll make you sound smarter at work.
Now playing Bravo @World_record_egg - Daily Digital Updates 15-01-19
Got Alexa? Add our Digital Updates skill to your daily flash briefing. Keeping up with the latest updates in digital and social media, with impactful, daily stats that'll make you sound smarter at work.
Now playing NYT Alexa Skill sounds dope, btw, we have one too - Daily Digital Updates 14-01-19
Got Alexa? Add our Digital Updates skill to your daily flash briefing. Keeping up with the latest updates in digital and social media, with impactful, daily stats that'll make you sound smarter at work.
Now playing Schedule video posts to Insta, finally - Daily Digital Updates 13-01-19
Got Alexa? Add our Digital Updates skill to your daily flash briefing. Keeping up with the latest updates in digital and social media, with impactful, daily stats that'll make you sound smarter at work.
Now playing Remove.bg is a design lifehack - Daily Digital Updates 10-01-19
Got Alexa? Add our Digital Updates skill to your daily flash briefing. Keeping up with the latest updates in digital and social media, with impactful, daily stats that'll make you sound smarter at work.
Now playing Live Lounge Episode: Social Media Must-Do's 2019
Rounding up our top Social Media MUST-DO’s for 2019 in the latest live stream show with Tom Otton and @thatguydaly (btw, it's Daly's debut show, he's somewhat of a social media expert) 🔥🔥 If you want the visual, check out the full video on IGTV @Createmediagroup In this episode you'll hear all about: 1. Social Listening - How to Identify content gaps Good resources shared: Tweet Deck, Hootsuite & Sisomos 2. Video Content - Adding more value 3. Messaging - Going beyond customer service 4. Micro Influencers - Value of word of mouth, authenticity and quality engagement If you really wanna get visual, join us in the next live lounge, details on our Facebook page. https://www.facebook.com/CreateMediaGroup/
Now playing Facebook adds Search Ads - Chipotle tho - Daily Digital Updates 19-12-18
Got Alexa? Add our Digital Updates skill to your daily flash briefing. Keeping up with the latest updates in digital and social media, with impactful, daily stats that'll make you sound smarter at work.
Now playing Insta tests Creator Accounts for 2019 - Daily Digital Updates 18-12-18
Got Alexa? Add our Digital Updates skill to your daily flash briefing. Keeping up with the latest updates in digital and social media, with impactful, daily stats that'll make you sound smarter at work.
Now playing Social tops Newspapers as news source - Daily Digital Updates 17-12-18
Got Alexa? Add our Digital Updates skill to your daily flash briefing. Keeping up with the latest updates in digital and social media, with impactful, daily stats that'll make you sound smarter at work.
Now playing Starting a brand online - Luke Morris aka @islandofluke
What’s in this episode? We talked to our talented friend and fellow entrepreneur @islandofluke about: * How he started a sunglasses brand called Wild Wood and how the brand has evolved since it started * Transitioning from a career in digital marketing to entrepreneurship * Spotting a niche gap in the market * Building a digital platform * How to create a product and brand ecosystem online through creating really good lifestyle, fitness and travel content It’s an interesting story, we love it, let us know your thoughts!
Now playing Google builds digital art galleries - Daily Digital Updates 05-12-18
Keeping up with the latest updates in digital and social media, with impactful, daily stats that'll make you sound smarter at work. If you're using Alexa, add our Digital Updates skill to your daily flash briefing.
Now playing What's the future of Facebook - Daily Digital Updates 04-12-18
Keeping up with the latest updates in digital and social media, with impactful, daily stats that'll make you sound smarter at work. If you're using Alexa, add our Digital Updates skill to your daily flash briefing.
Now playing Instagram Holiday Shopping Season - Daily Digital Updates 20-11-18
Keeping up with the latest updates in digital and social media, with impactful, daily stats that'll make you sound smarter at work. If you're using Alexa, add our Digital Updates skill to your daily flash briefing.
Now playing Facebooks Content Crisis - Daily Digital Updates 19-11-18
Keeping up with the latest updates in digital and social media, with impactful, daily stats that'll make you sound smarter at work. If you're using Alexa, add our Digital Updates skill to your daily flash briefing.
Now playing Google Squoosh smaller images - Daily Digital Updates 14-11-18
Keeping up with the latest updates in digital and social media, with impactful, daily stats that'll make you sound smarter at work. If you're using Alexa, add our Digital Updates skill to your daily flash briefing.
Now playing Facebook Portal definitely won't spy on you - Daily Digital Updates 11-11-18
Keeping up with the latest updates in digital and social media, with impactful, daily stats that'll make you sound smarter at work. If you're using Alexa, add our Digital Updates skill to your daily flash briefing…
Now playing 250m Pinners - Daily Digital Updates 10-11-18
Keeping up with the latest updates in digital and social media, with impactful, daily stats that'll make you sound smarter at work. If you're using Alexa, add our Digital Updates skill to your daily flash briefing…
Now playing Ecommerce Season is here - Daily Digital Updates 09-11-18
Keeping up with the latest updates in digital and social media, with impactful, daily stats that'll make you sound smarter at work. If you're using Alexa, add our Digital Updates skill to your daily flash briefing…
Now playing Boost your Insta Stories - Daily Digital Updates 08-11-18
Keeping up with the latest updates in digital and social media, with impactful, daily stats that'll make you sound smarter at work. If you're using Alexa, add our Digital Updates skill to your daily flash briefing…
Now playing Alexa's new music notifications - 5G 2020 - Daily Digital Updates 06-11-18
Keeping up with the latest updates in digital and social media, with impactful, daily stats that'll make you sound smarter at work. If you're using Alexa, add our Digital Updates skill to your daily flash briefing…
Now playing Share IGTV posts to Stories, easy - Daily Digital Updates 05-11-18
Keeping up with the latest updates in digital and social media, with impactful, daily stats that'll make you sound smarter at work. If you're using Alexa, add our Digital Updates skill to your daily flash briefing…
Now playing PR firm Sues Influencer for not influencing - Daily Digital Updates 04-11-1
Keeping up with the latest updates in digital and social media, with impactful, daily stats that'll make you sound smarter at work. If you're using Alexa, add our Digital Updates skill to your daily flash briefing…
Now playing Live Lounge Episode: Positive Feeds, Positive Minds
In this episode Tom Otton and Dia Hassan share some great tips to get more in tune with the positive side of social media. Do this to make sure your social media experience isn't bringing you down in any way: * Filter all the information that you’re consuming * This includes ruthlessly “muting” some accounts * Monitor your screen-time, if you want to set some boundaries and be more productive in certain areas, using the tools available on Android and iOS We believe that Social Media is inherently positive, it just depends on how you set it up. Tell us what you think?
Now playing YouTubes time-watched tools - 100bn msgs a day FB Insights - Daily Digital Updates 01-11-1
Keeping up with the latest updates in digital and social media, with impactful, daily stats that'll make you sound smarter at work. If you're using Alexa, add our Digital Updates skill to your daily flash briefing…
YouTubes time-watched tools - 100bn msgs a day FB Insights - Daily Digital Updates 01-11-1
Now playing FB Messengers interactive novel - Twitter "like" days numbered - Daily Digital Updates 31-10-18
Keeping up with the latest updates in digital and social media, with impactful, daily stats that'll make you sound smarter at work. If you're using Alexa, add our Digital Updates skill to your daily flash briefing…
FB Messengers interactive novel - Twitter "like" days numbered - Daily Digital Updates 31-10-18
Now playing Orla's update: Google's .new tricks - Hooked on Snapchat fiction - Daily Digital Updates 28-10-18
Right now you're listening to Orla, our in-house digi specialist, she tends to make us all sound smarter. If you're using Alexa, add our Digital Updates skill to your daily flash briefing…
Orla's update: Google's .new tricks - Hooked on Snapchat fiction - Daily Digital Updates 28-10-18
Now playing Saturdays Social Media Stats - Daily Digital Updates 27-10-18
Keeping up with the latest updates in digital and social media, with impactful, daily stats that'll make you sound smarter at work. If you're using Alexa, add our Digital Updates skill to your daily flash briefing…
Now playing Snapchat registers 400k voters - Daily Digital Updates 26-10-18
Keeping up with the latest updates in digital and social media, with impactful, daily stats that'll make you sound smarter at work. If you're using Alexa, add our Digital Updates skill to your daily flash briefing…
Now playing Salma's update: Share music from SoundCloud to Insta Stories - Daily Digital Updates 25-10-18
You're hearing from Salma today, usually she's too busy kicking ass on the digital team. Here're what she has to say; Now you can abuse-share new music on SoundCloud directly to Instagram Stories -The new feature is available via the latest versions of the SoundCloud and Instagram mobile apps on iOS and Android. Here’s how it works: 1. In the latest version of the SoundCloud app, find a track you want to share 2. Tap the share icon at the bottom of your screen 3. Tap the Instagram icon or select “Share to Instagram Stories” (depending on what phone you’re using) 4. Share the link with all your followers directly to your Instagram Story For podcast addicts, here’s our favorite Stat of the Day: 17% of marketers plan to add podcasting to their marketing efforts in the next 12 months. Source: The guys at Hubspot
Salma's update: Share music from SoundCloud to Insta Stories - Daily Digital Updates 25-10-18
Now playing YouTube invests $20M in Education Creators - Daily Digital Updates 24-10-18
Keeping up with the latest updates in digital and social media, with impactful, daily stats that'll make you sound smarter at work. If you're using Alexa, add our Digital Updates skill to your daily flash briefing…
