This year has been busy and as we continue to grow. Our focus has been on approaching briefs from a platform-agnostic perspective to ensure that our recommendations are always rooted in the right thing to do to achieve measurable business objectives.
This has helped us support a more flexible working environment for our team, the launch of an internal training academy, and supported visionary partners including the Public Investment Fund, the Department of Culture & Tourism Abu Dhabi, Diriyah Gate Development Authority, Dubai Tourism, Volkswagen Middle East and NEOM.
The Campaign Middle East Agency of the Year awards was held in Dubai on December 8, 2022. The panel of judges were client-side marketing heads who whittled down entries to a series of shortlists and debated to find the final winners in a virtual jury room.
AOTY is focused on business success (year-on-year growth, client wins, agency culture & diversity and inclusion) most importantly, it’s about the people driving us forward. We’re honoured to have been part of this night alongside our agency peers and some of the top names in the business. Read more on Campaign Middle East.
Thank you for supporting us along the way!
Create, every day.
There’s no denying the usefulness of ChatGPT. The only question to ask is: how can you use it?
Digital is no longer the future of marketing, it is the present. The question to ask now is: how far will marketers be venturing into the digital?
What role does storytelling play in creating a narrative for the tourism industry? On the occasion of #WorldTourismDay, Creative Producer Muhammad Ashraf shares his take on it; layered with depths of experiences, considerations and most importantly, an approach guided by compelling and authentic stories intended to attract the discerning traveler.