Senior Manager, Media Planning & Strategy Based in Riyadh, KSA
We’re looking for an experienced Media Planning & Strategy Manager to lead on an exciting new global account.
The role will lead planning, strategy and execution of paid media on the account with the support of our performance team, whilst working work closely alongside our data, creative and social teams.
Responsibilities
- Lead client’s media strategy and execution by determining the right partnership frameworks and ensure delivery of best-in-class go-to-market media plans and executions
- Deliver strategy, investment recommendation and measurement construct to enable the business to accelerate awareness and engagement
- Develop multi-channel, fully integrated Paid Digital Marketing campaigns and strategies, including Search, Display, Social, Video, and Mobile
- Maintain ongoing, proactive, and consistent communications with clients on account progress, performance, and problem resolution
- Develop framework and own execution of test & learn strategies to determine effectiveness of channels, creative and audiences across media plans, and report out on findings
- Analyse campaign results and work closely with paid media traders to optimize performance
- Identify key trends and insights to optimize media spend and performance and develop conversion points
- Work to resolve day to day media issues, interfacing with vendors, and internal stakeholders
- Advising on tactical recommendations, best practices, and "next best" step for scaling profitable investments
- Proactively monitor campaign performance to identify optimizations and direct continuous improvement of daily and weekly optimizations that can be applied to generate YoY ROI/ROAS growth from digital media investment
Requirements
- 5 years of media strategy and planning experience, in-house or agency side
- Advanced understanding of and passion for integrated marketing
- Positive attitude, self-starter, creative, organized, and tech-savvy
- Ability to demonstrate analytical skills, technical knowledge, and attention to detail
- Deep understanding of the digital media landscape (Video, Social, Search, Programmatic and Acquisition/Retention) and up to date with the industry best practices and trends
- Experience in working with 1st, 2nd, 3rd party data for audience segmentation
- Understanding of ROAS on digital media
- Excellent presentation and verbal communication skills
Please apply below through our online application process and ensure you have included your CV, link to portfolio if available and cover letter.
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