How to write impactful social media copy

We spend an average of 145 minutes a day on social media. But we only give 1.8 seconds of attention to each piece of content we see.

It can be a noisy space – cluttered with images of the perfect lifestyle and delicious food, flooded with opinions on what’s happening around the world, and much much more. It’s also a great place to take a break, read up on some news, eye your next purchase, like your friend’s vacay post… but how much do you really take in? And how much do you scroll past?

A lot of posts get ignored, especially ones put out by brands.  

So how do you make it impactful?Writing for social media isn’t hard but there is an art to making it eye-catching. Here are a few of our top tips for writing great copy for social media.

Less really is more

Attention spans are especially short these days and you’ve got a small window to grab your audience. 

Strong visuals with short witty captions are key. 

A good pun always gets a like in our book and don’t underestimate the power of a good emoji! ?


Show don’t tell 

Pushing your brand messaging and jargon in every video, caption, and story gets boring and repetitive very quickly. If you’ve got a follower it’s because they want to see what you’re up to on a regular basis, learn something new, and be entertained. If they wanted your corporate history, they know they can find it on your website. 

Ease up on the brand messaging and instead share a story that shows what your brand is about.


Complement your visuals 

The visual is always going to be more important. It’s not fair to us copywriters but it does make our job easier. Pretty pictures and stunning videos will draw the eye to your post way more than anything you write ?

And so copy should only enhance a great visual. Having a coherent and cohesive message across both is key.


Keep an ear to the ground

Trends and challenges on social media change quicker than the roads in Dubai. Jumping on the bandwagon sounds cliche but it is a great way to stay relevant and top of mind but always think it over first. 

Did you stick your product on a wall with duct tape in 2019 and call it art? Do you feel the urge to film a TikTok with your brand logo to Dua Lipa’s Levitating? Maybe. But should you do it? 

Think about your brand, its voice, its personality and gauge if it’s a good fit. If it is, unleash your creativity!



 Have fun with it 

Sometimes the best way to approach social media is to not overthink it and have fun with what you’re writing! Your audience can tell the difference – trust us!




* indicates required