Create, every day.
As an independent agency that started with 5 people on one desk, we always feel we’re just getting started. But this award gave us a moment to pause and recognise the remarkable 200+ team behind all our work and our client partners who believe in us.
Digital is no longer the future of marketing, it is the present. The question to ask now is: how far will marketers be venturing into the digital?
There’s no denying the usefulness of ChatGPT. The only question to ask is: how can you use it?
Web 3.0 is here to stay. But will it affect the ad world positively? And how can marketers tackle it head on and utilise it to stay ahead of the curve?
Artificial intelligence tools are changing the way we create content. As a content writer, you might be worried about your job. The good news is that AI isn’t likely to replace human writers anytime soon. However, as a content creator, you need to understand how AI is being used to improve writing.
It’s time to level up your brand or profile with a podcast. So many businesses are getting geared up with microphones, preparing their voices, and publishing regular audio content into the world, including your competitors. You might be thinking, “why is there a podcast hype all of a sudden?”. Here's why...
We spend an average of 145 minutes a day on social media. But we only give 1.8 seconds of attention to each piece of content we see.
We're proud to support Volkswagen in their vision to ‘move people forward’ through a social approach that will create a positive impact within the community.
If you want to help your brand tap into emerging trends in E-commerce and digital engagement, then this article will be an interesting read.
It’s been incredible to see the social distancing wristband story picked up by so many publications around the globe. "As nearly 100 employees went back to work in the office of a Dubai media company, managers found a way to avoid awkwardness around social distancing" -colour-coded bracelets indicating how staff want to be greeted - Reuters reports.
If you're not reeled in by Instagram Reels yet, maybe it's time to think about how it can play a role on your page. Check out this video with more info on what to expect.
We asked Sakshi Bhambhu, head of our CRM team, to take us through some practices to help improve marketing communications starting with leveraging CRM for a 360 approach.
Now more than ever, there are hundreds of moments in a day to engage with your customers digitally. While this article doesn't cover every touchpoint, we asked the team to share some important starter questions that you can address right away. So, find out where you can strengthen your digital presence and your audience engagement, with a quick ‘audit’:
In many ways, COVID-19 has forced us into a ‘back to basics’ mode, asking us to re-evaluate what we find worth in. We can see this unfold in consumer shopping trends, digital adoption across generations, and the changes in how a growing online audience engages with content.
Now, more than ever, we want the brands we follow to take a stand on social causes that they care about. However, social causes are tricky to tap into. Doing it right can actually have a strong, tangible impact in the community, whereas doing it wrong can be catastrophic for a brand’s image. If you’re a brand or company that is considering talking about a cause, we've got 6 tips to help get you started.
It’s been an incredible journey for the team since the arena was built, launching its social media, email and digital presence, as well as covering all the acts set to take the stage! We’re so #blessed, thank you for partnering with us Coca-Cola Arena!
As we get closer to the end of Q1, I just wanted to tell you about a few of the things going on at the agency – pretty much everything has changed in the past 5 months with 18 new hires on board.
For a long time, millennials have been an integral part of brands’ marketing strategies, but now is the time for a new purchasing powerhouse; Generation Z. This group is ambitious, engaged, and feel like they can change the world.
Imagine going into a supermarket to buy one jar of coffee. The problem is there are no signs, no branding and all the products are mixed up together randomly. Would you sift through everything until you found the coffee you were after or would you go elsewhere?
Brainstorming. What an inspiring word! Some people think that it’s a kind of secret meeting where the members are using magical formulas to find new concepts and ideas.
Social media has no doubt become one of, if not, the most important marketing tactic. No matter what the line of business, most people would agree that social media has become a crucial part of growing a marketing strategy.
Direct email campaigns are one form of creating and maintaining a solid bond with your current and potential customers; it’s how your brand remains connected to its target audiences. It is without a doubt that email campaigns are an essential component of any successful business’s digital strategy. But what is it that differentiates a good mailer from a bad one, really? If you’re looking to revamp your email marketing strategy soon, here are 6 golden tips to get you started.
Bringing both a copywriter and social media specialist into harmony adds great value when writing engaging content on your social channels.
The recently-announced changes at Facebook relating to how we see content in the News Feed – and later throughout all Facebook products – have been coming for a while. They’ve had to, since Facebook has had a problem that it’s been aware of for some time declining user engagement.
Fast growth is hard. Not just hard to create, but hard to manage. Clearly though, it’s a good place to be, and in this tech-driven society, it’s often seen as fundamental as companies fight for diminishing venture capital dollars.
This week we had a go at a video on a 1 min marketing strategy – running through the key points and principles to follow, whether it’s digital, social, print… we just about made the minute, but have had a few questions since, so have put together a framework that’ll hopefully help!
Ramadan is a time for mind peacefulness and observance, but it is also the time during which we take more time out to connect with our friends, neighbors and loved ones. Given the speedy nature of today’s day-to-day world, as well as the nature of the UAE’s expatriate environment, more people are connecting with each other during Ramadan over the Internet.