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News

Digital Agency of the Year 2022

As an independent agency that started with 5 people on one desk, we always feel we’re just getting started. But this award gave us a moment to pause and recognise the remarkable 200+ team behind all our work and our client partners who believe in us.

TECH

Shifting Reality: 7 Brilliant Uses of AR in Marketing

Digital is no longer the future of marketing, it is the present. The question to ask now is: how far will marketers be venturing into the digital?

TECH

3 ways ChatGPT can make your job easier

There’s no denying the usefulness of ChatGPT. The only question to ask is: how can you use it?

Tech

How Web 3.0 can disrupt the Advertising industry

Web 3.0 is here to stay. But will it affect the ad world positively? And how can marketers tackle it head on and utilise it to stay ahead of the curve?

Tech

Will AI replace content and copywriters?

Artificial intelligence tools are changing the way we create content. As a content writer, you might be worried about your job. The good news is that AI isn’t likely to replace human writers anytime soon. However, as a content creator, you need to understand how AI is being used to improve writing.

Podcasts

So you want to launch a podcast?

It’s time to level up your brand or profile with a podcast. So many businesses are getting geared up with microphones, preparing their voices, and publishing regular audio content into the world, including your competitors. You might be thinking, “why is there a podcast hype all of a sudden?”. Here's why...

Creative

How to write impactful social media copy

We spend an average of 145 minutes a day on social media. But we only give 1.8 seconds of attention to each piece of content we see.

News

Create wins Volkswagen Middle East

We're proud to support Volkswagen in their vision to ‘move people forward’ through a social approach that will create a positive impact within the community.

News

Emerging Trends In Ecommerce

If you want to help your brand tap into emerging trends in E-commerce and digital engagement, then this article will be an interesting read.

News

Using colour-coded wristbands to guide social distancing in our office

It’s been incredible to see the social distancing wristband story picked up by so many publications around the globe. "As nearly 100 employees went back to work in the office of a Dubai media company, managers found a way to avoid awkwardness around social distancing" -colour-coded bracelets indicating how staff want to be greeted - Reuters reports.

Social

Introducing Reels

If you're not reeled in by Instagram Reels yet, maybe it's time to think about how it can play a role on your page. Check out this video with more info on what to expect.

Digital

LEVEL UP YOUR COMMUNICATION STRATEGY USING CRM

We asked Sakshi Bhambhu, head of our CRM team, to take us through some practices to help improve marketing communications starting with leveraging CRM for a 360 approach.

Digital

Tips to strengthen your digital presence

Now more than ever, there are hundreds of moments in a day to engage with your customers digitally. While this article doesn't cover every touchpoint, we asked the team to share some important starter questions that you can address right away. So, find out where you can strengthen your digital presence and your audience engagement, with a quick ‘audit’:

Social

Pandemic changes in social media and consumer behavior

In many ways, COVID-19 has forced us into a ‘back to basics’ mode, asking us to re-evaluate what we find worth in. We can see this unfold in consumer shopping trends, digital adoption across generations, and the changes in how a growing online audience engages with content.

Social

6 tips to keep in mind before addressing a social cause

Now, more than ever, we want the brands we follow to take a stand on social causes that they care about. However, social causes are tricky to tap into. Doing it right can actually have a strong, tangible impact in the community, whereas doing it wrong can be catastrophic for a brand’s image. If you’re a brand or company that is considering talking about a cause, we've got 6 tips to help get you started.

News

Working with Coca-Cola Arena

It’s been an incredible journey for the team since the arena was built, launching its social media, email and digital presence, as well as covering all the acts set to take the stage! We’re so #blessed, thank you for partnering with us Coca-Cola Arena!

Cultural

Make Some Room, We’re Growing!

As we get closer to the end of Q1, I just wanted to tell you about a few of the things going on at the agency – pretty much everything has changed in the past 5 months with 18 new hires on board.

Social

The Power of Generation Z

For a long time, millennials have been an integral part of brands’ marketing strategies, but now is the time for a new purchasing powerhouse; Generation Z. This group is ambitious, engaged, and feel like they can change the world.

Digital

HOW TO NAVIGATE YOUR NAVIGATION

Imagine going into a supermarket to buy one jar of coffee. The problem is there are no signs, no branding and all the products are mixed up together randomly. Would you sift through everything until you found the coffee you were after or would you go elsewhere?

Digital

3 RULES FOR AN EFFECTIVE CREATIVE BRAINSTORM

Brainstorming. What an inspiring word! Some people think that it’s a kind of secret meeting where the members are using magical formulas to find new concepts and ideas.

Digital

HOW SOCIAL MEDIA AND CONTENT MARKETING WORK TOGETHER?

Social media has no doubt become one of, if not, the most important marketing tactic. No matter what the line of business, most people would agree that social media has become a crucial part of growing a marketing strategy.

CRM

6 WINNING STEPS FOR CRAFTING TOP-PERFORMING EMAIL CAMPAIGNS

Direct email campaigns are one form of creating and maintaining a solid bond with your current and potential customers; it’s how your brand remains connected to its target audiences. It is without a doubt that email campaigns are an essential component of any successful business’s digital strategy. But what is it that differentiates a good mailer from a bad one, really? If you’re looking to revamp your email marketing strategy soon, here are 6 golden tips to get you started.

Digital

HOW TO CREATE AWARD-WINNING COPY FOR YOUR SOCIAL CHANNELS

Bringing both a copywriter and social media specialist into harmony adds great value when writing engaging content on your social channels.

Marketing

WHAT FACEBOOK’S NEWS FEED CHANGES COULD MEAN FOR YOU

The recently-announced changes at Facebook relating to how we see content in the News Feed – and later throughout all Facebook products – have been coming for a while. They’ve had to, since Facebook has had a problem that it’s been aware of for some time declining user engagement.

Marketing

3 KEY PILLARS OF BUILDING A GROWTH CULTURE

Fast growth is hard. Not just hard to create, but hard to manage. Clearly though, it’s a good place to be, and in this tech-driven society, it’s often seen as fundamental as companies fight for diminishing venture capital dollars.

Marketing

THE ONE-MINUTE MARKETING STRATEGY

This week we had a go at a video on a 1 min marketing strategy – running through the key points and principles to follow, whether it’s digital, social, print… we just about made the minute, but have had a few questions since, so have put together a framework that’ll hopefully help!

Digital

RAMADAN – THE DIGITAL DO’S & DON’TS (PART 1)

Ramadan is a time for mind peacefulness and observance, but it is also the time during which we take more time out to connect with our friends, neighbors and loved ones. Given the speedy nature of today’s day-to-day world, as well as the nature of the UAE’s expatriate environment, more people are connecting with each other during Ramadan over the Internet.

Digital

Meet your new team; AI.

The big changes predicted for agencies and their clients over the next 5 years.
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